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In the athletic wear world the Under Armour brand has almost become synonymous with training gear. Kind of like how Tupperware can stand in for just about any plastic food container, how Colgate is shorthand for just about any toothpaste (for Pinoys, at least), or any tissue is a Kleenex. It’s a testament to the subliminal skill and power of their marketing push.

Their “Earn Your Armour” tagline has certainly inspired many a couch potato to get to the gym, go on a run, or try out that free martial arts class. Read the rest of this entry »

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Tomorrow we go into the void. The partner book to “Report from the Abyss” has finally arrived for the completion of my twins. With titles from fellow Visprint authors Eliza Victoria, Dean Alfar, and Paolo Chikiamco.

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GOJIRA COMETH

May 22, 2014

Ya know what was a good kaiju movie? Pacific Rim! Read the rest of this entry »

Being articles on the visit of Olympian and new One FC weltwerwright Ben Askren in Manila.  Read the rest of this entry »

Almost forgot to post this here! Great OST and score, mediocre follow-up to the Zach Snyder original. Read the rest of this entry »

Continuing my side career as an MMA journo/analyst. Likely the only sports beat I can cover.  Read the rest of this entry »

My second review on local music site Pinoytuner. Yehey! Read the rest of this entry »