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In the athletic wear world the Under Armour brand has almost become synonymous with training gear. Kind of like how Tupperware can stand in for just about any plastic food container, how Colgate is shorthand for just about any toothpaste (for Pinoys, at least), or any tissue is a Kleenex. It’s a testament to the subliminal skill and power of their marketing push.

Their “Earn Your Armour” tagline has certainly inspired many a couch potato to get to the gym, go on a run, or try out that free martial arts class. Read the rest of this entry »

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